In online marketing, influencer marketing has proven to be an effective strategy for brands looking to expand their reach and connect with specific audiences. Influencers, with their ability to build trust and authenticity, can significantly influence their followers' buying decisions. The emergence of virtual influencers has introduced a new dynamic in digital marketing. These computer-generated characters offer advantages such as constant availability and cost reduction for businesses, as they do not require breaks and can be programmed to interact with users at any time. In addition, studies suggest that virtual influencers can achieve engagement rates up to three times higher than human influencers, indicating a higher degree of connection and response in the form of 'like' interactions, comments, and page views. However, human influencers remain valuable for their ability to add a personal and human touch that can be crucial to certain campaigns and audiences. The choice between a virtual or human influencer will depend on the specific goals of the brand and the type of connection that wish to establish with your target audience.